Epic
Foundation is a nonprofit looking to improve charitable giving - a method that
encompasses the approach people select, monitor and also “experience” their donations.
Created
by serial entrepreneur Alexandre Mars (among some other roles, he was Boss at
Phonevalley, a cell marketing agency acquired simply by Publicis Groupe, where
Mars started to be head of mobile), Epic is wanting to bring a a lot more tech-
and data-driven way of the nonprofit world.
Specifically
around the monitoring side, Epic is launching a fresh Impact app for
smartphones as well as the web that should allow donors to keep up-to-date with
the agencies they’ve contributed to.
Most
nonprofits talk to donors with annual accounts - thick volumes that numerous
people probably don’t bother to learn. With the Impact iphone app, on the other
palm, it should be easier to maintain thanks to ongoing updates and data to
arrive straight from the industry. That can include simple things such as
social media updates, or more in-depth stories about the individuals who have
been helped by the corporation.
Mars
suggested that this may allow donors to keep an eye on the groups they’ve
reinforced, almost like a inventory portfolio. That means the truth is how much
you’ve donated, plus the quantified impact of the corporation, whether it’s
number regarding beneficiaries or meals dished up or hours taught. (Epic works
with each group to determine the most meaningful data to share with you through
the app. )
Being
clear, the Impact app isn’t wanting to attach any strings for the donations or
influence the task these organizations do : it’s just providing any window into
that perform.
Mars
argued that adding more transparency isn’t merely a nice little feature - it
may actually make people more comfortable with donating larger sums regarding
money. He recalled that prior to starting Epic, he talked to numerous people
who said they’d reinforced worthy causes, but also admitted they hadn’t done up
to they could.
With
most of these tools, he said, “We desire to drive them to carry out more. ”
While
this isn’t really area of the Impact app, it’s well worth explaining how Epic
decides these organizations. The foundation is targeted on nonprofits that
assist youth, and it examines forty-five different data points to get around 20
organizations to get a given year that that thinks are worth assisting. It
takes those groups over a tour, connecting them together with philanthropists,
entrepreneurs, investors among others, who then choose which nonprofits they
wish to support.
Everyone,
not merely the rich, should manage to donate, Mars said. It is possible to
already do that around the Epic Foundation website, but over time you will have
more e-commerce-type features (like the opportunity to donate as a reward for
someone else) which could increase small donations.
Mars,
in addition, is fully funding Unbelievable, so there are no hidden fees within
the donations. He told me which he might look at outside funding models in the
foreseeable future, but he remains focused on the idea that “100 percent of
everything you give will go right to the organization you’re picking. ”
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