The
way in which companies of all sizes conduct business is changing largely due to
advancements in information technologies. From new technological products like
tablet computers, PDAs as well as smartphones, to increasingly sophisticated
applications, software and conversation networks, the workforce is being a more
global entity which puts more companies upon equal footing with access to
information all over the world.
Networking
Networking
has always played an essential role in business, and information technology can
make communication and sharing associated with ideas with colleagues all over
the world almost instantaneous. In add-on, more recent social networking sites
for example LinkedIn, Facebook and Twitter permit businesses an unprecedented
degree of contact and communication using their customers. By harnessing this a
part of information and communication technologies, companies can share info
virally. This means as every customer or worker shares details about the
company online, the amount of people who are subjected to the information grows
tremendously.
Marketing
This
new method of networking also means a brand new approach in marketing.
Successful marketing depends upon understanding what customers require, want
and expect, and social network allows their voices to become heard by fellow
customers and also the company itself. If a person finds a product bad or
unsatisfactory, he or she may voice this opinion online and perhaps affect the
decisions of some other clients. Businesses can use this a part of information
technology to research what works, what doesn't and how better to market their
products to potential prospects.
Equality
Chain
businesses will always be exposed to more clients than smaller, independent
companies. However, as more companies not only create an online business with a
website, but begin selling their services and products online, independent
businesses might gain more equal ground. By putting themselves as well as their
products and info online, businesses reach a sizable audience. Of course, these
businesses would need to have the same provide as larger businesses to really
meet that large of the demand. However, in the situation of a big company
potentially putting an inferior company out of company, the smaller company
could possibly find customers in other cities and remain in business thanks to
it.
Benefits
Workers
are becoming more and more equipped with devices such as laptops and PDAs,
which provide them with constant access to info and communication technology.
This can help companies by introducing new methods to conduct business. For
instance, video conferences not just help companies include much more members
in important choice making, but allow workers more flexibility within their
schedules because they no more must be in a particular location to get function
done.
Expert
Insight
While
there are lots of ways in which it helps business, it could be broken down into
3 perspectives, according to research from the Center with regard to
Information Systems Research in the Massachusetts Institute of Technologies.
Those perspectives are from the worker interested in improving the caliber of a
business, in besting the rivals or in choosing which specific the main business
industry to key in.
Techsourcenetwork