Disney
announced on 06.30.2016 the launch of the new family-friendly app that serves
like a social media platform for kids where they are able to view and share
short-form movie content.
Called
Disney LOL, the app readily available for iOS and Android features curated
content that's safe and appropriate with regard to children, while allowing
these phones feel like they too have their very own social network account.
Video
content remains the way of the social networking future, but parents might not
want their kids utilizing Facebook's Live feature or Snapchat at this time.
Disney is making sure it's the kid demographic down with regards to video apps
by getting trusted Disney content towards the hands of these customers.
Disney
LOL features short-form videos ideal for kids and Disney fans generally. The
curated content featured within the app includes GIFs, Vines and short-form
videos as high as 2 minutes.
The
subject matter comes from a number of Disney content, including the actual
Disney Channel and Disney XD, along with the Star Wars and Wonder franchises.
Once
the person downloads the app, they're first asked to type in their age and then
given a brief hands-on tutorial that shows the way the platform works. The user
simply swipes left to see a brand new post, which includes such things as memes
and funny GIFs starring figures in classic Disney animated films and also the
company's TV series.
The
consumer can also tap about the "Disney LOL" icon to become directed
to a menus featuring emoji icons with regard to different categories like
Enjoyable, Fail, Cute, Food as well as Throwback. There is also a search bar to
consider a specific video.
Once
inside a particular category, the person can "heart" a publish they
like, swim left for that next post, right to visit the previous one, and tap
about the icon on the to share.
Instead
of featuring the news feed or to be able to share directly from the actual app
to friends, the consumer is more limited to being just subjected to the curated
content. Users also cannot upload their very own GIFs or short movies.
However,
the user may also share the content for their Facebook or to Myspace Messenger,
or as a textual content or email or save it straight to their device. By
eliminating these typical social networking features, parents can rest ensure
that their child isn't engaging in trouble by communicating with someone they
do not know or is exposure to inappropriate content.
"We're
creating content with regard to digitally native families every single day, and
these new encounters offer Disney stories as well as characters in formats
which are familiar to our target audience, " said Michael Hundgen,
overseer of Content Strategy as well as Editorial at Disney Customer Products
and Interactive Press.
"Our
audience engages whenever we interpret classic Disney tales in new ways, along
with bite-sized, shareable pieces of content relatable to any or all ages....
With Disney LOL, we're allowing for fans to enjoy secure and trusted Disney
content within the most accessible way. inch
Disney
LOL serves being an extension and a content material hub for Disney's other
social networking pages such as their own Facebook, Instagram, Snapchat as well
as Pinterest accounts that with each other has 1. 15 million followers.
The
company also released a Disney LOL portal for that web where users may view
content, as well like a new Mickey Video app to keep to provide videos in order
to its users.
Disney LOL can be
obtained to download for free of charge for iOS and Google android.
Techsourcenetwork