A major reason users love Snapchat happens because their photo and movie messages disappear after a couple of seconds. The app is about living in the second, documenting that moment as well as bringing followers along for that ride.
Of course you will find exceptions to Snapchat's viewpoint, like being able in order to save a snap (because occasionally that flower crown selfie is ideal for Instagram), or when having content remain every day and night in Stories.
But now Snapchat is releasing a brand new feature that will totally change how users conserve, share and view content about the app.
The new feature known as Memories allows users to keep well, specific memories a little longer. In fact they never really disappear whatsoever. That's right, the ephemeral messaging app won't be so ephemeral after just about all.
Instead of just saving easy to the user's digital camera roll, Memories allows the consumer to keep messages inside the app itself. Once the consumer saves a photo or perhaps a video, they will have the ability to access them in Reminiscences anytime by swiping up when within the Camera.
This means users can save almost all their vacation moments and after that share them with others personally by typing in particular keywords like "Hawaii, " for instance. The user can additionally recycle old snaps to create a new story for occasions as an anniversary. These Stories will incorporate a border to indicate these snaps were taken greater than a day ago.
It's hard to gauge now how Memories will truly impact Snapchat. On one hand it seems like a cool feature that brings another method to share. And since social networking users love to save their finest selfies or memories, this feature allows these phones do exactly that. Plus they still do not have to share with those they do not want to. Think of it like a backup to looking back on best wishes snaps with the greatest filters from that instant.
Then again, Snapchat is made based on its immediacy. Once all about sharing instantly, it will now become an app that allows users replay or appear back on moments. But we currently have those apps - Myspace and Instagram, among other people - so is this particular in-app saving feature truly necessary? Do we actually need another Instagram app (with simply better filters)? Adding this feature could remove from the rawness and realness from the platform.
Not to point out, do we really want us members to see the greater racy snaps we consider when showing them an assortment that could reveal too much information? It appears like adding this feature is more for that older crowd who can be used to saving images upon other platforms.
A recent report through comScore found that Snapchat is gaining popularity among older millennials as well as adults. This fact on it's own may already start destroying the app for teenager and college-age users, so Snapchat must be extra careful when catering towards the older crowd if it does not want to lose it's core user base.
Snapchat will begin rolling out Memories "over the following month or so. inch.